10 Facts About Advertising


Advertising has been around for a LONG time - some say as far back as 3000 BC. It’s come a long way, and it’s a crucial part of a successful business. Here are some facts about advertising.

To advertise the effectiveness of an erectile dysfunction drug, an Australian ad showed a wife using her husband’s erection as a step stool to reach something out of a high cupboard.

A York University study revealed that U.S. pharmaceutical companies spend twice as much on advertising as they do on research.

The famous Marlboro Man ads began in 1955. Three men who appeared in the advertisements later died of lung cancer, earning the brand the nickname “Cowboy Killer.”

TV commercials during Super Bowl XLV in 2011 are estimated to have cost $3 million for a 30-second spot.

More than $500 billion a year is spent on advertising worldwide.

Many researchers argue that advertising is the most powerful art form on Earth.

The American Psychological Association reports that children under eight years old are not able to critically understand advertisements and that they regard them as truthful, accurate, and unbiased.

The average child in America watches over 40,000 television commercials in a year, or over 100 a day

In 2000, U.S. Internet advertising revenue was $8.1 billion. In 2013, that figure jumped to $42 billion.

Because the Mars candy company found the character ET in the movie ET: The Extra-Terrestrial so ugly, they refused to allow M&M’s to act as a lure for the creature. Instead, Reese’s Pieces were used. Sales for Reese’s Pieces went up 65% once the film was released.