10 Facts About Advertising

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Advertising has been around for a LONG time - some say as far back as 3000 BC. It’s come a long way, and it’s a crucial part of a successful business. Here are some facts about advertising.


1
To advertise the effectiveness of an erectile dysfunction drug, an Australian ad showed a wife using her husband’s erection as a step stool to reach something out of a high cupboard.

2
A York University study revealed that U.S. pharmaceutical companies spend twice as much on advertising as they do on research.

3
The famous Marlboro Man ads began in 1955. Three men who appeared in the advertisements later died of lung cancer, earning the brand the nickname “Cowboy Killer.”

4
TV commercials during Super Bowl XLV in 2011 are estimated to have cost $3 million for a 30-second spot.

5
More than $500 billion a year is spent on advertising worldwide.

6
Many researchers argue that advertising is the most powerful art form on Earth.

7
The American Psychological Association reports that children under eight years old are not able to critically understand advertisements and that they regard them as truthful, accurate, and unbiased.

8
The average child in America watches over 40,000 television commercials in a year, or over 100 a day

9
In 2000, U.S. Internet advertising revenue was $8.1 billion. In 2013, that figure jumped to $42 billion.

10
Because the Mars candy company found the character ET in the movie ET: The Extra-Terrestrial so ugly, they refused to allow M&M’s to act as a lure for the creature. Instead, Reese’s Pieces were used. Sales for Reese’s Pieces went up 65% once the film was released.